Marketing Lead (m/f/d)

Permanent employee, Full-time · München

The Role

We're looking for a motivated Marketing Lead (m/f/d) to join our Marketing team and drive the development and execution of strategic marketing initiatives that align with our company’s business goals.

In your day-to-day work, you’ll focus on creating and optimising integrated marketing campaigns across multiple channels, mentoring and growing the marketing team, and ensuring brand consistency throughout all communications. You’ll collaborate cross-functionally with business development, tech, and product teams, manage budgets, and analyse performance data to maximise ROI. The Marketing team is a dynamic group that thrives on creativity, strategic thinking and data-driven decision-making.

To join our team, you should be excited to:

Develop and execute a comprehensive marketing strategy aligned with business goals.
Lead, mentor, and grow the marketing team.
Oversee campaigns across multiple channels (digital, content, social, paid, email, SEO/SEM, etc.).
Drive lead generation, customer engagement, and conversion initiatives.
Collaborate cross-functionally with BD and tech teams.
Manage the marketing budget, forecast ROI, and optimise spend for best performance.
Own brand positioning, messaging, and ensure consistency across all touchpoints.
Report on KPIs, campaign performance, and marketing attribution.

Your Profile

5+ years of experience in marketing, with at least 2 years in a leadership or managerial role.
Demonstrated success in designing and executing effective marketing strategies and campaigns.
Strong understanding of digital marketing channels, marketing technology, and performance analytics.
Excellent communication skills and the ability to lead cross-functional projects effectively.
Creative, results-oriented thinker with strong business acumen and a data-driven mindset.
Experience in the defense industry is preferred but not mandatory.
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Benefits and Perks

Competitive salary and benefits package
A shaping role in an emerging dual use company
Opportunity to work with a highly innovative, international, and dynamic team
Room for professional growth and development
Participation in the company's success, with access to regular events, knowledge exchange and meetups

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About us

ARX is a dual-use technology company that specializes in developing autonomous unmanned systems and sensors for the European defence sector. Our dual-use unmanned ground systems and sensors assist NATO Armies and civilian first responders in tackling their most challenging problems by providing them with training and information to make better decisions and take effective actions in life-or-death situations.

As our team continues to expand rapidly, we are seeking motivated candidates who are excited to work in a highly energetic, creative, and innovative team dedicated to developing autonomous systems for challenging environments. We operate in a dynamic sector where collaboration, sharing innovative ideas, and developing novel problem-solving strategies are ingrained in our work culture.

If you are passionate about overcoming challenges that have areal impact on the security of our democracies, apply here to join ARX and help shape the future of dual-use technology!

In addition to a competitive salary package, we offer the opportunity to participate in the company's success. ARX is an equal-opportunity employer, and we encourage candidates from all backgrounds to apply.

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Your application!

Thank you for your interest in joining our team at ARX Robotics. Please complete the short form below. If you are having trouble uploading your application, please contact us.