Marketing Lead (m/f/d)

Permanent employee, Full-time · München

The Role

We're looking for a motivated Marketing Lead (m/f/d) to shape and drive ARX’s marketing strategy. In this role, you'll oversee the development of an integrated content and brand marketing engine that communicates our bold ambitions in defense and frontier technology.

You’ll collaborate cross-functionally with business development, tech, and product teams and analyse performance data to maximise ROI. You will lead a high-performing team, steer cross-functional initiatives, and ensure every touchpoint consistently reflects the ARX vision.

To join our team, you should be excited to:

Run an effective content marketing program that supports and conveys ARX’s visionary goals owning strategy, execution, and outcomes across all key content formats and channels
Lead and mentor the marketing team, providing strategic direction, coaching, and structure to grow team capabilities
Develop and execute a comprehensive marketing strategy aligned with business objectives
Drive a high-impact content marketing strategy, ensuring seamless integration and agile execution across all campaign and brand efforts
Collaborate cross-functionally with Business Development, Product, and Tech teams to create synergistic go-to-market strategies
Refine and articulate the company’s brand and vision, ensuring our messaging is compelling, differentiated, and consistent across all internal and external touchpoints
Own performance reporting, including campaign ROI, KPIs, and marketing attribution using data to drive iteration and growth

Your Profile

5+ years of marketing experience, with at least 2 years in a leadership or managerial role.
Proven success running and scaling content marketing programs, with strong editorial judgment and narrative craft
Demonstrated ability to build, lead, and scale integrated marketing teams
A strong grasp of content management systems and editorial operations
Experience in the defense industry is a plus
Excellent communication skills with business fluency in both German and English (written and spoken)
Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus).

Benefits and Perks

Competitive salary and benefits package
A shaping role in an emerging dual use company
Opportunity to work with a highly innovative, international, and dynamic team
Room for professional growth and development
Participation in the company's success, with access to regular events, knowledge exchange and meetups

Apply for this job

About us

ARX is a dual-use technology company that specializes in developing autonomous unmanned systems and sensors for the European defence sector. Our dual-use unmanned ground systems and sensors assist NATO Armies and civilian first responders in tackling their most challenging problems by providing them with training and information to make better decisions and take effective actions in life-or-death situations.

As our team continues to expand rapidly, we are seeking motivated candidates who are excited to work in a highly energetic, creative, and innovative team dedicated to developing autonomous systems for challenging environments. We operate in a dynamic sector where collaboration, sharing innovative ideas, and developing novel problem-solving strategies are ingrained in our work culture.

If you are passionate about overcoming challenges that have areal impact on the security of our democracies, apply here to join ARX and help shape the future of dual-use technology!

In addition to a competitive salary package, we offer the opportunity to participate in the company's success. ARX is an equal-opportunity employer, and we encourage candidates from all backgrounds to apply.

Apply for this job

Your application!

Thank you for your interest in joining our team at ARX Robotics. Please complete the short form below. If you are having trouble uploading your application, please contact us.